is an authoritative Kenyan digital news and media site. It delivers highly informative, entertaining, and thoroughly researched content that the new generation of Kenyan readers want.

We seek to deliver thought-provoking and valuable information for our audience, regarding:

  • social issues
  • politics
  • human interest stories
  • travel
  • lifestyle
  • technology
  • business
  • health
  • sports
  • world news

Our content is based on these foundational principles:

We are an impartial and independent source of information

We seek to deliver factual and unbiased information on every issue. We are not financed or influenced by private individuals, institutions, or governments. makes money through advertisements placed on our content pages.

We fact-check all information as much as possible

We produce our content by gathering information from all available, reliable, and verifiable sources, where possible. We then carefully analyze the information, and present it in a neutral and easy-to-understand manner. As a result, our content is incredibly insightful yet easily understood by a wide range of Kenyan readers from all cultures, education levels, genders, ages, etc.

All stories on avoid a one-sided point of view (unless it is the author’s opinion)

Our site is not liable for the author’s point of view. We reserve the right to publish alternative opinions as long as they do not justify violence, do not spark enmity, or are not considered propaganda.

In offering a diversity of opinions, may publish some content which some audiences may consider controversial

A diversity of opinions produces a wholesome and well-balanced media, which promotes all spheres of life. However, any content that is likely to offend must have a clear editorial purpose. We believe that an editor should never gratuitously harm or offend.

We always mention the original source of information, where possible

To ensure transparency and credit original sources of information, we follow reasonable methods of referencing our sources. This is aimed at combating fake news, avoiding flagrant plagiarism, preserving the integrity of our website, and building trust with our readers. is open to user contribution

To ensure maximum integrity and accuracy of information, we present the opportunity for users to give us feedback on the stories we publish. This further enhances our internal processes of fact-checking information. We are also open to cooperation with independent contributors (we verify such contributions for authenticity before publication).